My Declaration - Who I want to work with...
And who I won't work with.
As I prepare to take on clients for my Longevity coaching business, I’m getting clearer on my niche—the types of people I want to work with—and those I don’t.
Here goes…
This post has been in my drafts for a while. I hesitated to post it. Then came the 2025 inauguration of a certain felon, and I paused. I became clearer on who I want—and don’t want—to work with. But how I articulate it has changed.
I won’t spell out who I don’t want to work with. They should know because they are absolutely NOT a fit for who I DO want to work with!
Who I want to work with:
Initially, I planned to work with cool men over 40 who are feeling their age. Part of the reason was that I find it disturbing how many men in power want to control women’s bodies and I don’t want to be one of them. Also, I’m not an expert in women’s health or hormones. And honestly, I find it strange how many male gynaecologists exist.
But I don’t want to turn away someone who resonates with my approach. Plus, I plan to bring in experts for areas like menopause management—I already have a few in mind.
So, let’s refine that:
I want to work with cool men and women over 40 who are feeling their age.
Who I Really want to work with:
The above is still quite vague, and I did that on purpose. But as January 2025 unfolded, I noticed something: Many people I follow on Substack and other platforms are scared. I’ve also become deeply political since 2016 (hmm, I wonder why).
So, let’s be clear: The people I want to work with are on the left.
They are:
Activists fighting for human rights (for everyone!)
Environmentalists fighting to protect our planet
Independent journalists pushing back against big-money-controlled media
People marginalised for their skin colour, gender identity, or who they love
The ‘Woke’ mob, the DEI hires, the Social Justice Warriors, and all those who’ve been demonised by a callous, vocal minority
Those who have been ‘Othered’
Those under attack from a hostile government
You are my people!
A friend told me, “It doesn’t matter about my health when the world is going to hell.” My response? It matters more now than ever!
We need to be healthy to resist. We need to outlive the evil that has taken control. We need to take care of ourselves so we have the strength and energy to fight back.
I truly hope I am being hyperbolic when I write this. But I believe there has been a hostile takeover of the US government and US treasury.
Things are going to be bad for a long time. I don’t know if there will be midterms in 2026 or a fair election in 2028. I don’t know if elections will be fair again until the corruption and hacking have been removed from deep within the US political system.
Far-right movements are gaining traction worldwide, driven by corporate interests—not human lives.
One day all this will be in history books!
How I hope to help you
Now more than ever, we need a sanctuary—a place to set aside our worries and focus on our health, especially mental health. The bad times won’t last forever. We need to be ready.
If you resonate with this, you’re my people.
But maybe you don’t need me yet, so…
Is This You?
Feeling lower energy? Aches and pains creeping in?
Gaining weight and losing muscle mass?
A drop in sex drive?
Dealing with ageing parents, illness, or loss?
Starting a family later in life and struggling with sleepless nights?
Experiencing an ‘empty nest’ phase and wondering what’s next?
Facing a bad health diagnosis and realising it’s time for a change?
If any of this sounds familiar, now is the time to take control of your health and longevity.
Who I don’t want to work with:
This section has changed a lot. I’m not going to name them. Instead, I’ll leave this AI-generated image—because it says it all.
(Ironically, when trying to generate an image of unhealthy, overweight, white people wearing a red hat, AI overwhelmingly produced images of ‘ethnic’ people wearing the wrong kind of hat. That says a lot about internal biases in AI training.)
Who I might work with:
If you voted for AOC and Felon 47: I’ll consider working with you—if you write a 2,000-word essay explaining why you thought it was a good idea and how you now realise you were OH SO WRONG. Extra points if you explain how you sleep at night with that massive ethical contradiction.
MAGAs with buyer’s remorse- NOPE! You’re out!ex-MAGA cultists trying to make amends - Sure, write me the essay—but first, work on deprogramming. That’s not my area, but Dr Alexandra Stein, specialises in ideological extremism recovery. Start there.
TLDR
I know this shouldn’t be at the bottom, but if you skipped to the end, here’s the gist:
I’m only open to working with ethical human beings—those who believe in freedom and dignity for ALL. People who aren’t trying to strip away rights. People who don’t support what’s happening in the U.S. under a certain Criminal in Chief.
I think that’s clear. Any questions?
Are we a Fit?
If you’re still reading, maybe we are.
Join one of my Free Introduction to Longevity workshops or book a free 45-minute taster session to assess where you’re struggling and set your first health goal to move you in the direction of better health, energy and vitality!
If you’re not ready but want to check me out some more, all of my socials are here.
Lib Long and Prosper! 🖖
Simon - Your Liberal Longevity Coach
P.S.
The original post had a lot more expletives. That was me avoiding ‘bloodless language’—so you know I mean it. If strong language offends you, I’m probably not the coach for you. I’m sure there are other coaches out there that would suit you better.